WELCOME

*Photo courtesy of Auburn Hills Chamber

AUBURN HILLS

Auburn, Michigan, boasts a delightful downtown area that’s perfect for exploring on foot, with clean streets lined with charming shops, diverse dining options, and tranquil parks. Auburn combines small-town warmth with modern convenience, providing a welcoming environment for all visitors.

Conveniently situated 45 miles (72 kilometers) from Detroit Metropolitan Airport, it serves as an ideal location for your visit. We are thrilled to welcome you and hope you enjoy your time here.

BIRMINGHAM

Birmingham’s downtown area is easy to explore on foot, featuring clean streets lined with boutique shops, diverse restaurants, and relaxing parks. Birmingham offers the perfect balance of small-town warmth and urban convenience, creating a welcoming environment for visitors.

Birmingham is conveniently located 14 miles (23 kilometers) from Auburn Hills, home to our office, and 25 miles (40 kilometers) from Detroit Metropolitan Airport, where you will arrive and depart.

We are excited to welcome you and hope you will enjoy your time here.

*Photo courtesy of Visit Detroit

*Photo courtesy of Daxton Hotel

DAXTON HOTEL

CURIO COLLECTION BY HILTON

The Daxton Hotel is a luxury boutique hotel in the heart of downtown Birmingham, offering sophisticated accommodations with modern amenities and personalized service. This contemporary hotel combines elegant design with warm hospitality to create a memorable stay experience.

Room Features – Your room includes complimentary high-speed Wi-Fi, luxury bedding with premium linens, spacious marble bathrooms with rain showers, in-room coffee/tea service, a mini-refrigerator and safe, and 24-hour room service.

*Photo courtesy of Daxton Hotel

HOTEL AMENITIES

  • Fitness Center: Open 24 hours daily
  • Business Center: Open 24 hours daily
  • Concierge Service: Available 7AM – 11PM daily
  • Valet Parking: Available 24 hours

*Photo courtesy of Daxton Hotel

HOTEL DINING

  • Madam Restaurant: Contemporary American cuisine (Breakfast: 7AM-11AM, Lunch: 11:30AM-2:30PM, Dinner: 5PM-10PM)
  • Geode Bar & Lounge: Craft cocktails and small plates (4PM-12AM daily)
  • In-Room Dining: Available 24 hours

TRANSPORTATION

We have curated the three best ways to navigate during the event to ensure your travel is seamless and convenient. In the sections below, you’ll find detailed information on car rentals, ride-sharing options, and parking facilities. Additionally, transportation between the hotel and event venues will be provided for all attendees throughout the duration of the event.

CAR RENTAL

Car rentals offer flexibility and convenience, allowing seamless travel between events and local exploration. Below, we’ve provided options and information for your stay.

IMPORTANT REQUIREMENTS: To rent a car in the United States, you MUST have a valid driver’s license, provide a major credit card and may need to present a passport or International Driving Permit (IDP). Please note that each rental company has its own specific policies.

Wide selection of vehicles
Phone Number – (800) 654-3131
Address – 289 Lucas Dr., Detroit, MI 48242

Excellent customer service
Phone Number – (800) 325-8007
Address – 330 Lucas Dr., Detroit, MI 48242

Flexible rental terms
Phone Number – (800) 331-1212
Address – 295 Lucas Dr., Detroit, MI 48242

Competitive pricing
Phone Number – (800) 327-9633
Address – 338 Lucas Dr., Detroit, MI 48242

AIRPORT RENTAL PROCESS

Picking Up Your Car

  • After collecting luggage, follow “Ground Transportation” signs

  • Take free shuttle bus to rental car facility

  • Shuttle stops are located at McNamara Terminal Parking Garage
    & Evans Terminal Big Blue Deck

Tip: Call to make reservations before arrival to save time

Returning Your Car

  • Drive to rental car facility on Lucas Drive

  • Return keys to your rental company

  • Take shuttle bus back to your terminal

PARKING

Explore convenient parking facilities to ensure a seamless experience.

Valet Parking: Available 24/7 at the Daxton Hotel. Professional staff will park and retrieve your vehicle at the main entrance.

Parking Structures Near the Daxton Hotel:
Pierce Street Parking Structure – 333 Pierce Street, Birmingham, MI 48009
Peabody Parking Structure: – 222 Peabody Street, Birmingham, MI 48009

Metered Street Parking: Available nearby, accepting credit cards. Check signs for time limits.

ParkMobile App: Pay and extend parking time remotely. Locate the zone number on meter signs, enter it into the app, and pay to extend your parking time remotely. Download apps – iPhone | Google and Android

RIDE SHARING

Ridesharing is the most convenient way to travel in Birmingham and Auburn Hills. Uber and Lyft are the best options, offering quick and efficient rides. Download the Uber app and the Lyft app. When creating an account, you have the flexibility to choose from various payment methods, including major credit cards or PayPal, ensuring a hassle-free setup. Enjoy a smooth and reliable ride with Uber and Lyft in Birmingham and Auburn Hills.

For Airport Transfers:

Comfort or Comfort Electric: Best for 1-2 passengers with luggage
UberXL: Best for 3-4 passengers with luggage
UberXXL: Best for 5-6 passengers with luggage

For Local Travel:

Comfort or Comfort Electric: Ideal for 1-4 passengers
UberXL: Ideal for 5-6 passengers

For Airport Transfers:

Extra Comfort: Best for 1-2 passengers with luggage
XL: Best for 3-4 passengers with luggage

For Local Travel:

Extra Comfort: Ideal for 1-4 passengers
XL: Ideal for 5-6 passengers

DINING

Explore a variety of dining options within walking distance or a short drive, offering a range of cuisines to suit every taste.

BELLA PIATTI

Italian cuisine featuring handmade pasta and wood-fired pizzas in an elegant setting

Address: 221 W Maple Rd, Birmingham, MI 48009
Hours: Mon-Thu 11:30AM-10PM, Fri-Sat 11:30AM-11PM, Sun 4PM-9PM
Distance: 5-minute walk

TOWNHOUSE BIRMINGHAM

Upscale American dining with an extensive wine list and refined atmosphere

Address: 180 S Old Woodward Ave, Birmingham, MI 48009
Hours: Mon-Thu 11AM-10PM, Fri-Sat 11AM-11PM, Sun 10AM-9PM
Distance: 3-minute walk

ADACHI

Authentic Japanese cuisine including fresh sushi, sashimi, and hot dishes

Address: 325 S Old Woodward Ave, Birmingham, MI 48009
Hours: Mon-Thu 11:30AM-10PM, Fri-Sat 11:30AM-11PM, Sun 12PM-9PM
Distance: 5-minute walk

SOCIAL KITCHEN & BAR

Modern American cuisine with creative cocktails in a lively atmosphere

Address: 225 E Maple Rd, Birmingham, MI 48009
Hours: Mon-Thu 11AM-11PM, Fri-Sat 11AM-12AM, Sun 10AM-10PM
Distance: 7-minute walk

COFFEE

Explore a variety of dining options within walking distance or a short drive, offering a range of cuisines to suit every taste.

CAFÉ DAX

Hotel’s own café serving specialty coffee, pastries, and light breakfast items

Address: 98 S Old Woodward Ave, Birmingham, MI 48009
Hours:Mon-Fri 7AM-2:30PM, Sat-Sun 7AM-2PM

BIRMINGHAM ROAST

Local coffee roaster offering fresh-roasted beans and artisanal beverages

Address: 525 E Brown St, Birmingham, MI 48009
Hours: Daily 7AM-7PM

CAFE ORIGINS

Cozy neighborhood café with organic coffee and healthy food options

Address: 163 W Maple Rd, Birmingham, MI 48009
Hours: Daily 6AM-8PM

STARBUCKS

International coffee chain with familiar menu items and free Wi-Fi

Address: 101 N Old Woodward Ave, Birmingham, MI 48009
Hours: Daily 6AM-8PM

HEALTH FACILITIES & SERVICES

For your pharmaceutical needs, visit CVS Pharmacy at 280 N Old Woodward Ave, Birmingham, MI 48009. Enjoy a clean, modern environment with prescription services, OTC medications, and health supplies. Hours: Mon-Fri 8 AM-9 PM, Sat 9 AM-6 PM, Sun 10 AM-6 PM. Just a 5-minute walk away.

For non-emergencies, MedPost Urgent Care at 33300 Woodward Ave offers prompt attention without appointments. Open Mon-Fri 8 AM-8 PM, weekends 8 AM-4 PM. It’s a 5-minute drive from downtown.

For emergencies, call 911.

TECHNOLOGY & ELECTRONICS

For all your technology and electronics needs, Best Buy Express offers a wide range of products including phone chargers, adapters, headphones, and other electronics. Conveniently located at 34300 Woodward Ave, Birmingham, MI 48009, Best Buy Express is open Monday through Saturday from 10 AM to 9 PM, and on Sunday from 11 AM to 7 PM, just a 7-minute drive away.
Additionally, Target provides a selection of basic electronics, chargers, and travel accessories. Situated at 2000 E Maple Rd, Troy, MI 48083, Target is open daily from 8 AM to 10 PM and is a short 10-minute drive.

*Photo courtesy of M1 Concourse

M1 CONCOURSE

AUTOMOTIVE EXPERIENCE

M1 Concourse is a premier destination for automotive enthusiasts located in Pontiac, Michigan. It offers an exciting blend of motorsport activities, events, and exclusive experiences for car lovers.

The address for M1 Concourse is 1 Concourse Drive, Pontiac, MI 48341. It is approximately 11 miles north of Birmingham, Michigan, and is easily accessible via Woodward Avenue or I-75. For parking, visitors can use the Woodward Lot Gate 1 located at 45399 Woodward Ave.

Attendees will have the opportunity to experience the road course either as a passenger alongside a professional driver or by driving solo. In accordance with track requirements, all participants must bring a valid driver’s license and are required to complete a waiver. Safety gear, including a head sock and helmet, is provided.

We do suggest “reasonable” shoes for Lead Follow since you are driving – avoid flip flops, stiletto heels or any shoe type that may impede your ability to drive safely.

ABOUT THE TRACK

M1 Circuit is a high-performance track designed to thrill. With challenging turns, smooth straightaways, and professional-grade infrastructure, it’s built for everything from adrenaline-fueled driving experiences to high-profile automotive events.
• 11 technical turns
• 1.5 mi (2.4 km) M1 Circuit track
• 15 ft. (4.5 m) of elevation change
• 1.3 mi (2.0 km) long straight
• 1.4 mi (2.2 km) short straight
• 30 ft (9.1 m) wide.

Tie Domi

Tahir "Tie" Domi is a Canadian former professional ice hockey player.

Known as an enforcer, he played for the Toronto Maple Leafs, New York Rangers, and Winnipeg Jets over a 16-year NHL career. He is the Maple Leafs' all-time leader in penalty minutes, and he is third overall in penalty minutes in NHL history. He is also the player with the most fighting majors in NHL history, with 333.

Domi was born in Windsor, Ontario and was selected in the second round (27th overall) by the Toronto Maple Leafs in the 1988 NHL Entry Draft.

During the 2000–01 season, Domi was involved in an incident with a fan during an away game on March 29, 2001, against the Philadelphia Flyers.[17] Sitting in the penalty box, Domi used his water bottle to spray water at a heckler, prompting another Flyers fan, Christopher Falcone, to begin yelling at him and climbing up the glass.[17] The glass panel gave way, and Falcone fell into the penalty box and Domi then grabbed Falcone and punched him several times.[17] After the game in an interview, Domi said to the media, "It's nice to see the fans get involved, I guess.

In what turned out to be his final season of 2005–06, Domi scored his 100th NHL goal.[26] Also, Domi played his 1,000th career NHL game, on March 3, 2006, against the Buffalo Sabres.

He currently resides in New York City.

Mark Messier

Mark John Douglas Messier is a Canadian former professional ice hockey forward and the pride of St. Albert, Alberta, Canada – his hometown.

His playing career in the National Hockey League (NHL) lasted 25 seasons (1979–2004) with the Edmonton Oilers, New York Rangers, and Vancouver Canucks. He also played professionally with the World Hockey Association (WHA)'s Indianapolis Racers and Cincinnati Stingers. He also played a short four-game stint in the original Central Hockey League (CHL) with the Houston Apollos in 1979. He was the last WHA player to be active in professional ice hockey, and the last active player in any of the major North American professional sports leagues to have played in the 1970s. After his playing career, he was special assistant to the president and general manager of the Rangers.

Messier is considered one of the greatest ice hockey players of all time. He is second on the all-time list for playoff points (295) and third for regular season games played (1756) and regular season points (1887). He is a six-time Stanley Cup champion—five with the Oilers and one with the Rangers—and is the only player to captain two teams to Stanley Cup championships.

His playoff leadership while in New York, which ended a 54-year Stanley Cup drought in 1994, earned him the nickname "The Messiah", a play on his name. He was also known, throughout his career, as "The Moose" for his aggression and strength.

He twice won the Hart Memorial Trophy as the league's most valuable player, in 1990 and 1992, and in 1984 won the Conn Smythe Trophy as the most valuable player during the playoffs. He was selected for the NHL All-Star Game 16 times. In 2007, he was inducted into the Hockey Hall of Fame, in his first year of eligibility. In 2017, Messier was named one of the "100 Greatest NHL Players" in history.

His 1,887 points in the regular season are third all-time to Jaromír Jágr and Wayne Gretzky's 2857 (alongside whom he played for 11 seasons).

On June 30, 2017, he was named an Officer of the Order of Canada by Governor General David Johnston for "contributions to hockey as an outstanding player and captain, and for his leadership in encouraging children to take up the sport."

Messier only played with Canada once outside North America, winning the silver medal at the 1989 World Championships in Sweden. He also won three consecutive Canada Cups and played for the Canadian team that finished second at the 1996 World Cup of Hockey,

On January 12, 2006, during a very emotional ceremony that featured most of the 1994 Stanley Cup team and the Stanley Cup itself, the New York Rangers retired his number 11 in a game against the Edmonton Oilers. During the game, the Rangers defeated the Oilers.

His is the 4th number retired by the Rangers. His number was retired by the Edmonton Oilers on February 27, 2007,

Messier also awards the NHL's Mark Messier Leadership Award, given to a player who exemplified on-ice leadership, and leadership within their communities.

Messier owns the Runaway Hill Club on the pink sand beach on Harbour Island in the Bahamas.

Sheryl Haislet

Chief Information Officer

Sheryl Haislet is the Chief Information Officer (CIO) of TI Automotive. Sheryl brings over 25 years of experience in the automotive and technology sectors. She began her

career in engineering at Prince Corporation, later acquired by Johnson Controls Inc. (JCI), where she held leadership positions in IT security, infrastructure, and applications development, eventually serving as CIO of the Power Solutions division. Following the spin-off of JCI’s seating business to form Adient, Sheryl became CIO and successfully led the IT function through significant organizational changes. Most recently, she served as CIO at Vertiv, a global provider of critical infrastructure and continuity solutions.

Mike Fritts

Interim President – Americas Region 

Coming soon

Henri Tsang

President Asia Pacific

Henri Tsang was appointed TI Fluid Systems’ President of Asia Pacific in January 2024. He brings more than 30 years of automotive industry experience, previously serving as Managing Director of Fuel Tanks and Delivery Systems in the region. Henri’s distinguished career includes senior leadership positions at Valeo, Plastic Omnium, Magna, and CAIP Automotive, with expertise spanning sales, business development, and operational management.

Steve Vercauteren

President EMEA

Steve Vercauteren became President EMEA of TI Fluid Systems in January 2024 after serving as Executive Vice President of the Fuel Tank & Delivery Systems Division. With more than 30 years of extensive global automotive industry experience, Steve has held multiple roles in production, commercial, and executive leadership within the company, successfully driving strategic initiatives and operational excellence.

Paul Eichenberg

Chief Growth Officer

Paul Eichenberg is the Chief Growth Officer at TI Automotive. Paul brings over 30 years of automotive industry experience from Dura Automotive Systems, PPG Industries and Magna International where he performed several senior roles ranging from corporate strategy, product development and sales and marketing. He recently supported TI Automotive as an Integration Consultant with a primary focus on our global product and commercial strategy and Senior Advisor Terry Campbell, TI Automotive President & CEO.

Mark Decker

Chief Human Resources Officer

Mark Decker is the Chief Human Resources Officer at TI Automotive. Mark brings over 30 years of global automotive HR experience with service as CHRO at Joyson Safety Systems, Key Safety Systems, Nexteer Automotive, Fisker Automotive and Meridian Automotive.

He spent the first 15 years of his career with Ford Motor Company and Visteon Corporation serving in multiple operational and corporate HR assignments throughout the United States and three years in Yokohama, Japan.

Mark holds a Bachelor of Science degree in Business Administration from Central Michigan University and a Master of Arts in Industrial Relations from Wayne State University. 

Deepak Manchanda

VP & Managing Director, India & ASEAN

Coming soon..

Matt Paroly

Chief Legal Officer

Matthew K. Paroly is the Chief Legal Officer & Secretary at TI Automotive. Paroly has more than 30 years of experience in private law practice and in-house executive and legal positions with both public and private companies. He has over 20 years of experience in the automotive industry. Prior to joining TI Automotive, he was the Vice President & General Counsel at America Axle and held the role of Vice President, Chief Legal Officer, Global ESG Director and Company Secretary for TI Fluid Systems plc. He held similar executive legal titles at Nexteer Automotive and Fisker Automotive, inc. Paroly holds a Bachelor of Arts from the University of Michigan and a Juris Doctor from Harvard Law School.

John Loehr

Chief Transformation & Strategy Officer

John Loehr brings more than 30 years of strategic consulting and operational experience in automotive, industrial, and technology sectors. Prior to joining ABC Technologies, John was a Partner at global firms including Booz & Company, McKinsey & Company, and AlixPartners. His extensive expertise spans strategy, M&A, and operational transformation, with notable contributions to electric vehicle market strategies and supplier performance improvement across numerous automotive segments.

Bill Schilling

Chief Financial Officer

Bill Schilling is the Chief Financial Officer at TI Automotive. He has extensive experience in finance and financial systems management across various companies such as Dowlais Group plc, GKN Automotive, Aptiv, Delphi Technologies, Delphi, and Inteva Products. 

Bill's career has focused on financial planning and analysis, directorial roles in finance, and managing global financial systems to streamline finance organizations. Bill holds a Bachelor's degree in Accounting from Purdue University.

Terry Campbell

Chief Executive Officer & President 

Terry Campbell has more than 25 years of global automotive leadership, renowned for driving operational excellence, innovation, and customer-centric solutions. Terry served as CEO and, previously, Chief Operations Officer at ABC Technologies. His extensive experience also includes senior roles at The Woodbridge Group as COO and at Johnson Controls Automotive Experience Group as Vice President & General Manager, responsible for the Americas & Asia Pacific. He also held various senior management positions at Magna International.